The fitness industry is growing very rapidly and Max Muscle enjoys a premium position within the specialty end of the market. The sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without a nationally organized specialty franchise system to support it. Max Muscle is the original and only national franchise for this exclusive market.

Currently, Max Muscle has over 100 franchise locations operating across the United States with a projected 750 new franchises in the next 5 years. Max Muscle began its nationwide expansion in 2004 and has recently added many new store locations and has added a larger regional franchise offering to qualified, business oriented individuals. Max Muscle has created a new brand image along with a dynamic new store design to give customers a truly one of a kind in-store experience.